BUS 449 Post 11

Scary? Beautiful? Or both?

Following my last post, today I decide to write about the scariest shoes ever made.  However today I am not going to make a list of them, but present only one model.

Not long ago I found a pretty interesting and at the same time terrifying video on YouTube. The video was created as an advertisement of the according to my opinion most strange looking shoes ever made. The shoes are turned backwards and their front part is actually the heel.

 The plot of the video represents a ballerina who is sliding her foot into a ballerina toe shoe like pad and must try to walk forward. During the whole video she is trying to balance her shins against the heel. The shoe gave the ballerina an awkward, stork-like walk.  

http://www.dezeen.com/2012/10/12/scary-beautiful-by-leanie-van-der-vyver/

 The shoes were conceptualized by artist Leanie van der Vyver and made by the shoe designer Rene van den Berg. Many gave them the tag Scary Beautiful. 

http://www.ufunk.net/en/artistes/scary-beautiful/

 However these shoes are not made for walking. Leanie van der Vyler created the strange looking shoes as part of her academic design thesis. The goal behind these shoes was to challenge in a way the current beauty ideal by proposing an alternative beauty standard. It can be categorize as a way of fashion manipulation.

SG